Reading about the t'internets struggling under the weight of video in this BBC article, I came across a familiar sounding name, Professor Andrew Odlyzko. This took me right back to reading one of his articles in 2001. So, it's time to look back and see an old article that influenced my understanding of the internet back when it was published. The article was Content is not King. Much like the success of SMS over WAP, it's all about doing stuff with each other, communicating and sharing and back then, it just made sense. It still holds true today.